Strategy · Content · Communication

# Social media strategy and marketing

We develop social media strategies, write copy, create designs, publish content and manage comments. We help explain your product, answer customer questions and maintain interest in your brand.

[Discuss your social media **→**](https://www.mawerstin.com/services/social-media-marketing/#smm-form)

Pricing | from $600 / month |

Getting started | from 10 business days |

Format | Strategy and ongoing management |

**CONTENT PLAN** Month 01

STRATEGY CONTENT MARKETING

**03** system **12** posts **01** analytics

01 / Who it’s for 

## When your business needs a social media strategy

When social channels need to support sales, trust and awareness through a consistent publishing approach.

**01** 

### Social media for a new brand

Choose platforms, set up profiles and prepare the first posts.

**02** 

### Bring structure to social media

Posts are published, but topics, visuals and metrics are disconnected from business goals.

**03** 

### Social media for audience growth

Your brand needs consistency, meaningful conversations and a scalable content process.

02 / Your challenges 

## The challenges social media marketing addresses

We plan posts around customer questions: introduce the product, explain terms, show examples and address concerns.

- Build a recognizable brand presence

- Explain your product’s value consistently

- Maintain audience trust and contact

- Help people understand the product before buying

- Gather feedback and development ideas

03 / Scope of work 

## What’s included in social media strategy and management

Scope depends on the number of platforms, posting frequency, content formats and involvement of your team.

**01** 

### Social media audit

Current platforms, audience, competitors, content, presentation and growth opportunities.

**02** 

### Brand social media strategy

Goals, channel roles, audiences, content themes, tone of voice and metrics.

**03** 

### Content calendar

Topics, formats, dates, post objectives and a production schedule.

**04** 

### Content writing and design

Posts, carousels, Stories, covers and platform-specific adaptations.

**05** 

### Publishing and audience engagement

Posting, basic moderation, responses and routing important inquiries.

**06** 

### Social media analytics

Reach, reactions, visits, inquiries and revisions to the next plan.

04 / Our process 

## The social media strategy and delivery process

We build a repeatable cycle of planning, creating, publishing and improving content based on data.

First stage 

### Audit and channel roles

We define business goals, audiences, platforms and social media’s role in your wider marketing.

05 / Deliverables 

## What social media marketing provides

A strategy, publishing calendar, prepared materials and audience response reports. Findings guide the next period’s topics and formats.

**Social media strategy and materials** Publishing plan and reporting

- A documented social media strategy

- Consistent visual and communication guidelines

- An ongoing content calendar

- Prepared and published materials

- A record of audience reactions and questions

- Recommendations for the next period

Pricing and format 

## Social media strategy and management pricing

Social media management, content planning, preparation and publishing of an agreed content volume, and audience response analysis. Post volume is fixed before work begins; photography, advertising and round-the-clock moderation are discussed at the start.

Strategy and management **from $600 / month** Content formats and volume agreed in advance [Request a proposal **→**](https://www.mawerstin.com/services/social-media-marketing/#smm-form)

06 / Our approach 

## Why social media starts with strategy

Posting regularly is only part of the work. Every format needs a clear purpose for your audience and business.

**01** 

### Content with a purpose

Content themes introduce products, answer buying questions and demonstrate your expertise.

**02** 

### A consistent brand voice

We document style, key arguments and communication principles for the whole team.

**03** 

### A plan shaped by data

We develop topics and formats that generate meaningful comments, visits and inquiries.

07 / FAQ 

## Social media marketing FAQs

Answers about platforms, materials, advertising and measuring performance.

**Which social platforms do you manage?+**

We choose platforms based on your audience and goals, typically Instagram, Facebook, LinkedIn, TikTok or a justified combination.

**Does the client need to supply photos and videos?+**

We use available materials and agree in advance on what needs creating. Separate shoots and complex production are quoted after formats are agreed.

**Is paid social advertising included?+**

Organic management and paid advertising are separate processes. They can share a strategy, but media spend and campaign management are priced separately.

**How do you measure social media performance?+**

Metrics depend on your goal: reach, engagement, visits, inquiries, conversation quality and social media’s role in the customer journey.

Let’s discuss your goals 

## Discuss your social media strategy

Send your social profile links and tell us your brand’s goals. We will agree on platforms, formats and posting volume, then prepare a proposal.

Source: https://www.mawerstin.com/services/social-media-marketing/